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Thursday October 11, 2012 - 11:00 AM PT | 2 PM ET | 7 PM GMT
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What’s the business value of a video? There is “staying power” in a marketing video, and it generates more leads, more sales, and more profits for small business owners. Learn how to get “sticky eyeballs” on your website (hint it’s more than text or a pretty picture)
Join us on this webinar by Maureen McCabe. Even if you have never made a video (but always wanted to) in this webinar you will learn:
- 7 reasons why you need a business video
- 10 tips for a great shoot (whether you’re hiring a pro, doing it yourself, or with
- “How to” re-purpose your video content
- YouTube, Vimeo tips to drive sales leads
- How I got “found” by the Toronto Star and CTV for interviews by Canada’s
largest newspaper and best TV network
About the Presenter
Maureen McCabe is a Small Business & Start-up Marketing Specialist at her own compact marketing company, McCabe Marketing. Her natural strengths are strategy – understanding your business to develop an action plan, project management, and hands-on tactical execution.
Maureen launched her career at IBM, where she was quickly recognized for a unique creativity and consistent ability to generate results. North American leadership roles included the small and e-business divisions. In 1999, she conceived the concept, negotiated, and executed a payper-click pilot (vs. impressions) with Yahoo. Maureen launched IBM on eBay.
Her clients are important to her – not just because they pay the bills (which she is grateful) – but because they are a great sounding board. Marketing is about understanding your customer and prospects – what they want and need. Maureen regularly asks her clients – “Do you ask your customers for help or input?” You’d be surprised how much you can learn.
Thursday October 11, 2012 - 11:00 AM PT | 2 PM ET | 7 PM GMT | Show in my Time Zone
Bookings are closed for this event.